The company deals in the manufacturing of paints that are used for decorative purposes and has industrial usage. Supply chain asian paints has harnessed the powers of state of theart supply chain system using cutting edge technology to integrate all its plants, regional distribution centers, outside processing centers and branches in india. Asian paints, indias largest and asias third largest paint company, chooses i2 technologies inc. Aug 24, 2015 discuss the challenges faced by asian paints international marketing. The company has won several government contracts for supplying its products to schools, office buildings,and housing development and infrastructure projects. A wrong analysis can lead to major errors in corporate strategy and consequently the business survival can be at risk. Pdf the purpose of this paper is to outline the importance and benefits an organization can. Operational performance through supply chain management. Read on for a complete analysis of asian paintss quarterly results. For a sector overview, read our paints sector report. Company, research leader in decorative paints segment continues to grow at a healthy pace with strong double digit volume growth mainly contributed by. We have also realised that paints can truly lift the spirits of everyone at the factory and there is a marked improvement in the level of enthusiasm and work. Asian paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Compare berger paints with asian paints equitymaster.
Cummins powering excellence in warehouse management. Conclusion the main aim of asian paints is to stick to the core values of the company, ensuring product quality and improving on the same. Operation analysis of asian paints by sayed arif in marketing. Bo bse code 500820 nse code asianpaint face value inr 10. Asian paints partners with mahindra logistics to strengthen its. For the quarter ended september 2019, asian paints has posted a net profit of rs 8 bn up 66. You get to know a lot of people in very short period of time, through your various stints. We are very happy with the service provided, product performance, and overall quality of work. Asian paints was rated as best small companies in the world for 2002 and 2003 by forbes global magazine usa and was presented with the best under a billion company award. As a result of a series of acquisitions beginning 2002, the company has made its.
Marketing management section of our research repository. Inventory management asian paints average inventory level. Asian paints is indias largest and asias third largest paint company, with a turnover of rs 96. Asian paints swot analysis top asian paints competitors. Asian paints about company, products and services and more. Asian paints brightens up indias growing middle class. As of 2020, asian paints is one of the leading brands in the industrial products and chemicals sector. Jan 25, 2020 asian paints is the top most manufacture of paints in india, and the third highest in asia. We have 105 free asian paints vector logos, logo templates and icons. Indranil bose of the indian institute of management calcutta and prof. Asian paints is a leading company in the paint industry in india.
Project on marketing strategy of asian paints by sayed arif. Nov 24, 2012 asian paints, founded in 1942, is an indian chemicals company headquartered in mumbai, india. Asian paints competitors list compare asian paints. Asian paints competitors list compare asian paints with its competitors in terms of share price, stock price forecast, trends, charts and more on the economic times. Dec 17, 2018 here is the swot analysis of asian paints which was founded in 1942 in the business of manufacturing, selling and distribution of paints, coatings etc. But conceptually, there are three types of supply chain 1.
Asian paints improves supply chain planning news consumer. This case asian paints india ltd, the global strategies focus on asian paints india ltd. Asian paints supply chain project by siddharth shah on prezi. Sandeep srivastava general works manager chennai plant. It selected the scm solution offered by i2 technologies and later also started using saps erp solution, much before other companies adopted similar solutions. Extensive variety of input materials and finished goods, wide distribution network and a large supplier base adds complexity to supply chain management. Information technology asian paints is the only company in india to have integrated supply chain management i2 technology asian paints are using i2 technologies which helped them to improve greater customer satisfaction. Leveraging the supply chain across the international subsidiaries would yield best results for the company comment. Asian paints emulsion paints dealers, distributors, retailers. Reach out to our team today by completing the form below to receive more information. Product directory of asian paints dealers, distributors, retailers which provides genuine asian emulsion paints at suitable prices to color your needs.
Currently, heading the chennai factory of asian paints located at sriperumbudur. Please fill the mandatory fields marked with an asterisk. Mba from nitie, indias premier bschool with more than 12 years of rich and diverse experience in supply chain management of indias largest paint company. Asian paints, founded in 1942, is an indian chemicals company headquartered in mumbai, india. Strategic analysis of indian paint industry uni assignment. Manish choksi president home improvement, supply chain. Asian paints segment the market based on the usage. Asian paints in bahrain asian paints operates in bahrain through its subsidiary,berger bahrain w. Operation analysis of asian paints by sayed arif in. Birla institute of technology and science, pilani developed this. A key factor in asian paints coming out ahead of the competition is the significantly better supply chain it had, which allowed the company to service a much larger number of dealers than the. Asian paints has a wide footprint on a globe operating in 19 countries and have 26 manufacturing units around the world. Asian paints marketing mix 4ps asian paints marketing. Suppliers plants regional distribution centres depots.
For more details, see the asian paints quarterly results and asian paints share price and chart. Fedex critical inventory logistics has been developed to support customers timesensitive, highvalue inventory and customized solutions. Strategic analysis therefore forms a view of the key influences on the present and future well being of the organization and assists in establishing a choice of strategy. Founded in 1942, asian paints is indias leading paint company and asias second largest paint. Pdf supply chain reengineering in a paint company using. Asian paints serves in over 65 countries and is the fourth largest paints company in asia.
Asian paints supply chain management free download as word doc. Since its establishment in 1942, the indian paint giant has been making considerable efforts towards becoming a global powerhouse. Asian paints is the only such paint company in the world to receive such award. Introduction started in 1942 by four entrepreneurs. The strategies that they followed where as follows, brand image the ways in which asian paints attempted to meet the customers psychological and social needs. Discuss the challenges faced by asian paints during the process of globalization. Supply chain asian paints has harnessed the powers of stateoftheart supply chain system using cutting edge technology to integrate all its plants, regional distribution centers, outside processing centers and branches in india. Top 5 companies in india market are 1 asian paints ltd. Read on for a complete analysis of asian paints s quarterly results. All documents marketing marketing management section of our research repository. Asian paints is indias largest paint company and ranked among the top ten decorative coatings companies in the world with a turnover of inr 66.
Asian paints limited acmiil 1 asian paints limited analyst chintan s. Asian paints ltd topics covered paint industry asian paints year events sales growth. Analysis of asian paints integration of supply chain. I enjoy how dynamic technology is and how it gives an edge to asian paints over its competitors. You can find a lot of details in its corporate brochure. Supply chain management education and training at fedex two years and 200 hours later ernest l. Supply chain management of asian paints supply chain. Asian paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities, servicing consumers in 65. Description detailed marketing report on marketing of asian paints ltd topics covered paint industry asian paints year events sales growth product mix segmentation. While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the companys methods of distribution and marketing have only changed slightly over the years. Asian paints primary target consumers are construction company and contractors hence it provides volume discounts for exclusive purchase of asian paints products.
Asian paints supply chain project aditya dawre agam garg amar gupta siddharth shah vinit gala history asian paints today subsidiaries asian paints in south asia india, bangladesh, nepal and sri lanka scib paints in egypt berger in south east asia singapore, middle east. Asian paints emulsion paints dealers, distributors. Asian paints india ltd the global strategies strategy. Customer relations management crm tools are being used in asian paints helpline and home solutions initiatives. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use. Asian paints marketing strategy comprises of not only its marketing mix, but also segmentation, targeting, positoning, competition and analysis like swot. Asian paints 53% berger paints 19% kansai nerolac 15% akzo noble 11% shalimar paints 2% source. The marketing mix of asian paints tells a lot about this brand. A comparative study of asian paints and berger paints. To facilitate this process, dealers call asian paints to place any customer order. This brand has always kept in mind that shifting the brand to a higher moral ground ensures connect with the customer at the emotional level. Asian paints gaining a 360degree view of the customer we dont paint walls, we style them. This is a research report on project on marketing strategy of asian paints uploaded by sayed arif in category. The biggest moneymaking opportunity available right now here is the latest financial fact sheet of asian paints.
Asian paints case study solution case study analysis. Analysis of asian paints integration of supply chain management. Discuss the challenges faced by asian paints international marketing. Asian paints fact sheet, asian paints financial results. Brand positioning it is how the asian paints enabled people to form a mental image for their products in the customers mind. Asian paints supply chain management customer relationship. Jul 04, 20 asian paints gaining a 360degree view of the customer we dont paint walls, we style them. Swot analysis of asian paints asiant paints swot analysis. I joined asian paints in 2017 as a management trainee in supply chain. Traditionally, dealers would call over 150 sales offices of asian paints in different parts of the country. All the companys paints plants in india, two chemical plants, 18 processing centers, 350 raw material and.
Marketing mix of asian paints asian paints marketing mix. The product portfolio of asian paints allows them to cater to different segments and industries, they are. Asian paints is the only company in india to have integrated supply chain management scm solution from i2 technologies, and enterprise resource. Operational performance through supply chain management practices. Traditionally, dealers would call over 150 sales offices of. Asian paints manufactures wide range of paints for decorative and industrial use. It manufactures a wide range of paints for decorative and industrial purpose. Hybrid asian paints is on divergent sidehybrid side it provides customer with the option to get many co. The successful deployment of erp, crm, business intelligence and portal software from leading solution providers and integrated scm systems has helped improve efficiency in the business as well as increase the transparency and. We have used asian paints products at all our plants. Asian paints was also one of the first paint companies to use supply chain management scm and enterprise resource planning erp software for streamlining and automating its processes. Jul 31, 2016 you can find a lot of details in its corporate brochure. It helped in distribution planning, material resourcing, factory scheduling, and industrial business solutions.
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